{"id":9672,"date":"2019-04-10T12:06:54","date_gmt":"2019-04-10T10:06:54","guid":{"rendered":"https:\/\/www.agilit.law\/?p=9672"},"modified":"2021-05-03T12:11:15","modified_gmt":"2021-05-03T10:11:15","slug":"les-nouveaux-types-de-marques-un-debut-en-douceur","status":"publish","type":"post","link":"https:\/\/www.agilit.law\/en\/propriete-intellectuelle\/les-nouveaux-types-de-marques-un-debut-en-douceur\/","title":{"rendered":"Les nouveaux types de marques : un debut en douceur"},"content":{"rendered":"<p>Depuis le 1<sup>er <\/sup>octobre 2017 et l\u2019entr\u00e9e en vigueur du deuxi\u00e8me volet du R\u00e8glement n\u00b0 2015\/2124 relatif \u00e0 la marque de l\u2019Union Europ\u00e9enne, il est possible de d\u00e9poser de nouveaux types de marques aupr\u00e8s de l\u2019EUIPO.<br \/>\n&nbsp;<\/p>\n<p>En effet, le nouveau r\u00e8glement a supprim\u00e9 l\u2019exigence de repr\u00e9sentation graphique mais l\u2019art. 4 du R\u00e8glement pr\u00e9voit cependant que les signes d\u00e9pos\u00e9s doivent \u00ab\u00a0<em>\u00eatre repr\u00e9sent\u00e9s dans le registre des marques de l&#8217;Union europ\u00e9enne (ci-apr\u00e8s d\u00e9nomm\u00e9 \u00abregistre\u00bb) d&#8217;une mani\u00e8re qui permette aux autorit\u00e9s comp\u00e9tentes et au public de d\u00e9terminer pr\u00e9cis\u00e9ment et clairement l&#8217;objet b\u00e9n\u00e9ficiant de la protection conf\u00e9r\u00e9e \u00e0 leurs titulaires.\u00a0<\/em>\u00bb<br \/>\n&nbsp;<\/p>\n<p>Concr\u00e8tement, de nouveaux types de signes peuvent \u00eatre d\u00e9pos\u00e9s comme marques et notamment les nouvelles cat\u00e9gories suivantes\u00a0:<br \/>\n&nbsp;<\/p>\n<ul>\n<li>Les marques de mouvement\u00a0: celles qui consistent ou s\u2019\u00e9tendent \u00e0 un mouvement ou un changement de position des \u00e9l\u00e9ments de la marque<\/li>\n<li>Les marques multim\u00e9dia\u00a0: celles qui consistent ou s\u2019\u00e9tendent \u00e0 une combinaison d\u2019image et de son<\/li>\n<li>Les marques hologramme\u00a0: celles qui sont compos\u00e9es d\u2019\u00e9l\u00e9ments ayant des caract\u00e9ristiques holographiques<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Avec la suppression de la condition de repr\u00e9sentation graphique, certains signes qui pouvaient d\u00e9j\u00e0 \u00eatre d\u00e9pos\u00e9s ant\u00e9rieurement seront probablement plus faciles \u00e0 prot\u00e9ger. C\u2019est notamment le cas des marques sonore ou des marques de position. Les marques olfactives pourraient \u00e9galement \u00eatre prot\u00e9g\u00e9es m\u00eame si les difficult\u00e9s pratiques subsistent.<br \/>\n&nbsp;<\/p>\n<p>La possibilit\u00e9 de d\u00e9poser de telles marques a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme une avanc\u00e9e majeure du droit des marques de l\u2019Union Europ\u00e9enne. La Directive Marques 2015\/2436 impose \u00e9galement aux Etats membres de prot\u00e9ger ce type de marques.<br \/>\n&nbsp;<\/p>\n<p>Or, plus de 18 mois apr\u00e8s l\u2019entr\u00e9e en vigueur de la suppression de la marque graphique, il est clair que les nouveaux types de marques sont assez peu pratiqu\u00e9s.<br \/>\n&nbsp;<\/p>\n<p>Selon la base de donn\u00e9es de l\u2019EUIPO, les chiffres sont les suivants\u00a0:<br \/>\n&nbsp;<\/p>\n<ul>\n<li>Aucune demande de marque olfactive\u00a0!<\/li>\n<li>2 demandes de marque hologramme depuis octobre 2017.<\/li>\n<li>53 marques de mouvement. A ce jour, 22 marques sont enregistr\u00e9es et 10 demandes ont \u00e9t\u00e9 refus\u00e9es<\/li>\n<li>22 marques multim\u00e9dia. A ce jour, 13 marques sont enregistr\u00e9es et les autres sont en cours d\u2019examen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Quelques exemples permettent de comprendre les signes accept\u00e9s ou refus\u00e9s par l\u2019EUIPO.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marques multim\u00e9dia accept\u00e9es\u00a0:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017279704\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017279704<\/a><\/li>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017965087\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017965087<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Marques hologramme accept\u00e9es\u00a0:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017993401\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017993401<\/a><\/li>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017579491\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017579491<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Marques de mouvement accept\u00e9es\u00a0:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017967247\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017967247<\/a><\/li>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017958240\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017958240<\/a><\/li>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017894840\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017894840<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Marques de mouvement refus\u00e9es :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017364481\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017364481<\/a><\/li>\n<li><a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017852187\">https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/017852187<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A ce jour, la jurisprudence est encore quasi-inexistante sur la validit\u00e9 de ces nouveaux types de marques, ce qui explique sans doute une certaine frilosit\u00e9 des d\u00e9posants et de leurs conseils. Cependant, m\u00eame si les d\u00e9p\u00f4ts ne sont pas assez nombreux pour \u00eatre significatifs, on peut observer que l\u2019EUIPO accepte assez bien ces nouveaux signes, sans se montrer beaucoup plus exigeants que pour les signes traditionnels.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le 1er octobre 2017 et l\u2019entr\u00e9e en vigueur du deuxi\u00e8me volet du R\u00e8glement n\u00b0 2015\/2124 relatif \u00e0 la marque de l\u2019Union Europ\u00e9enne, il est possible de d\u00e9poser de nouveaux types de marques aupr\u00e8s de l\u2019EUIPO. &nbsp; En effet, le nouveau r\u00e8glement a supprim\u00e9 l\u2019exigence de repr\u00e9sentation graphique mais l\u2019art. 4 du R\u00e8glement pr\u00e9voit cependant&hellip;<\/p>\n","protected":false},"author":18,"featured_media":9178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"coauthors":[116],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les nouveaux types de marques : un debut en douceur - AGIL&#039;IT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agilit.law\/en\/propriete-intellectuelle\/les-nouveaux-types-de-marques-un-debut-en-douceur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux types de marques : un debut en douceur - AGIL&#039;IT\" \/>\n<meta property=\"og:description\" content=\"Depuis le 1er octobre 2017 et l\u2019entr\u00e9e en vigueur du deuxi\u00e8me volet du R\u00e8glement n\u00b0 2015\/2124 relatif \u00e0 la marque de l\u2019Union Europ\u00e9enne, il est possible de d\u00e9poser de nouveaux types de marques aupr\u00e8s de l\u2019EUIPO. &nbsp; 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