{"id":9660,"date":"2019-04-03T12:02:20","date_gmt":"2019-04-03T10:02:20","guid":{"rendered":"https:\/\/www.agilit.law\/?p=9660"},"modified":"2021-05-03T12:12:52","modified_gmt":"2021-05-03T10:12:52","slug":"decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019","status":"publish","type":"post","link":"https:\/\/www.agilit.law\/en\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/","title":{"rendered":"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019"},"content":{"rendered":"

\"Calvin<\/a>
\n <\/p>\n

Hasard ou contrefa\u00e7on grossi\u00e8re ? (EUIPO, 21 f\u00e9vrier 2019)<\/strong>
\n <\/p>\n

Un ressortissant chinois domicili\u00e9 en Italie a d\u00e9pos\u00e9 la demande de marque CAIVENKELIN pour des v\u00eatements en classe 25.
\n <\/p>\n

Logiquement, la soci\u00e9t\u00e9 Cavin Klein s\u2019oppose \u00e0 cette marque sur la base de sa marque ant\u00e9rieure CALVIN KLEIN et obtient le rejet de la demande de marque.
\n <\/p>\n

Le risque de confusion est surtout phon\u00e9tique : \u00ab le rythme et l\u2019intonation des signes pr\u00e9sentent des similitudes importantes. La prononciation diff\u00e8re par la sonorit\u00e9 des troisi\u00e8me et cinqui\u00e8me lettres des signes, \u00e0 savoir \u00ab L \u00bb et \u00ab I \u00bb dans la marque ant\u00e9rieure et \u00ab I \u00bb et \u00ab E \u00bb dans le signe contest\u00e9. \u00bb
\n <\/p>\n

Difficile de dire s\u2019il s\u2019agit d\u2019une contrefa\u00e7on grossi\u00e8re ou d\u2019un hasard phon\u00e9tique mais le rejet de la demande de marque est parfaitement normal.
\n <\/p>\n

\"Cheval
\n <\/p>\n

L\u2019arriv\u00e9e des marques chinoises en classe 33 (EUIPO, 13 mars 2019)<\/strong>
\n <\/p>\n

Les d\u00e9p\u00f4ts de titre de propri\u00e9t\u00e9 industrielle (brevets, marques dessins et mod\u00e8les) r\u00e9alis\u00e9s par des soci\u00e9t\u00e9s chinoises en Europe explosent. La classe 33 (vins et alcools) n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle.
\n <\/p>\n

Le titulaire de la marque CHATEAU CHEVAL BLANC (grand cru class\u00e9 A de Saint Emilion) a ainsi d\u00fb faire opposition \u00e0 une demande de marque chinoise CHEVAL BLANC GENERAL.
\n <\/p>\n

Logiquement, l\u2019opposition a \u00e9t\u00e9 reconnue bien-fond\u00e9e : \u00ab although both signs contain additional elements, a likelihood of confusion still exists since the differences between the signs are limited to non-distinctive or secondary elements, and cannot outweigh the strong overall aural and conceptual similarity resulting from the distinctive elements \u2018 BLANC\u2019. \u00bb
\n <\/p>\n

Les viticulteurs fran\u00e7ais ont r\u00e9ellement int\u00e9r\u00eat \u00e0 d\u00e9poser et \u00e0 surveiller les d\u00e9p\u00f4ts de marque car ce type de situation va se rencontrer de plus en plus \u00e0 l\u2019avenir.
\n <\/p>\n

\"Image<\/a>
\n <\/p>\n

ANARCHY IN THE UK (<\/strong>EUIPO, 19 mars 2019).<\/strong>
\n <\/p>\n

En r\u00e8gle g\u00e9n\u00e9rale, lors de l\u2019examen du risque de confusion, les \u00e9l\u00e9ments verbaux des marques sont davantage pris en consid\u00e9ration que les \u00e9l\u00e9ments figuratifs.
\n <\/p>\n

Une d\u00e9cision opposant la marque ANARCHY \u00e0 une demande de marque semi-figurative \u00ab ANARCHY \u00bb (pour des produits identiques en classe 32) illustre cette r\u00e8gle. L\u2019EUIPO estime que l\u2019\u00e9l\u00e9ment figuratif tr\u00e8s marquant et distinctif n\u2019\u00e9lude pas la reprise du terme ANARCHY :
\n <\/p>\n

\u00ab The figurative element of the skull occupies a central position and dominates the visual impression created by the mark of which it forms part, because it is considerably larger than the other components. However, when signs consist of both verbal and figurative components, in principle, the verbal component of the sign usually has a stronger impact on the consumer than the figurative component. This is because the public does not tend to analyse signs and will more easily refer to the signs in question by their verbal element than by describing their figurative elements \u00bb<\/p>\n

 <\/p>\n

\"Image<\/a>
\n <\/p>\n

Pour des vins, pas de confusion entre LES VALATS et LES PIERRES DU VALLAT \u2013 LA PIERRE DU VALLAT (CA Aix, 21 mars 2019)<\/strong>
\n <\/p>\n

Etonnante d\u00e9cision de la Cour d\u2019appel qui \u00e9carte le risque de confusion entre les marques verbales LES VALATS et LES PIERRES DU VALLAT \u2013 LA PIERRE DU VALLAT, toutes deux pour du vin en classe 33.
\n <\/p>\n

Alors qu\u2019elle reconnait la distinctivit\u00e9 du terme VALATS, la Cour rel\u00e8ve que \u00ab l’impression d’ensemble produite par les deux signes appara\u00eet distincte, la marque de la soci\u00e9t\u00e9 X renvoyant \u00e0 un nom unique pouvant \u00eatre un nom propre, cette r\u00e9f\u00e9rence \u00e9tant accentu\u00e9e par l’utilisation du pluriel, tandis que la marque d\u00e9pos\u00e9e par la soci\u00e9t\u00e9 Y \u00e9voque un min\u00e9ral provenant d’une rivi\u00e8re ou d’un vallon \u00bb.
\n <\/p>\n

Cette d\u00e9cision parait particuli\u00e8rement s\u00e9v\u00e8re car la marque seconde aurait tr\u00e8s bien pu \u00eatre une d\u00e9clinaison de la marque LES VALATS.
\n <\/p>\n

Pour les amateurs, LES VALATS est en AOP RASTEAU et LES PIERRES DU VALLAT en AOP GIGONDAS, qui sont situ\u00e9es \u00e0 quelques kilom\u00e8tres l\u2019une de l\u2019autre\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

  Hasard ou contrefa\u00e7on grossi\u00e8re ? (EUIPO, 21 f\u00e9vrier 2019)   Un ressortissant chinois domicili\u00e9 en Italie a d\u00e9pos\u00e9 la demande de marque CAIVENKELIN pour des v\u00eatements en classe 25.   Logiquement, la soci\u00e9t\u00e9 Cavin Klein s\u2019oppose \u00e0 cette marque sur la base de sa marque ant\u00e9rieure CALVIN KLEIN et obtient le rejet de la…<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"coauthors":[116],"yoast_head":"\nLes d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019 - AGIL'IT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019 - AGIL'IT\" \/>\n<meta property=\"og:description\" content=\"  Hasard ou contrefa\u00e7on grossi\u00e8re ? (EUIPO, 21 f\u00e9vrier 2019)   Un ressortissant chinois domicili\u00e9 en Italie a d\u00e9pos\u00e9 la demande de marque CAIVENKELIN pour des v\u00eatements en classe 25.   Logiquement, la soci\u00e9t\u00e9 Cavin Klein s\u2019oppose \u00e0 cette marque sur la base de sa marque ant\u00e9rieure CALVIN KLEIN et obtient le rejet de la…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"AGIL'IT\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-03T10:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-03T10:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/04\/Calvin-Klein.png\" \/>\n<meta name=\"author\" content=\"J\u00e9r\u00f4me Tassi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9r\u00f4me Tassi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/\",\"url\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/\",\"name\":\"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019 - AGIL'IT\",\"isPartOf\":{\"@id\":\"https:\/\/www.agilit.law\/#website\"},\"datePublished\":\"2019-04-03T10:02:20+00:00\",\"dateModified\":\"2021-05-03T10:12:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.agilit.law\/#\/schema\/person\/c654a8c9ed1a8ed86933dd54ae875808\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.agilit.law\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.agilit.law\/#website\",\"url\":\"https:\/\/www.agilit.law\/\",\"name\":\"AGIL'IT\",\"description\":\"Make things simple\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.agilit.law\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.agilit.law\/#\/schema\/person\/c654a8c9ed1a8ed86933dd54ae875808\",\"name\":\"J\u00e9r\u00f4me Tassi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.agilit.law\/#\/schema\/person\/image\/580daaa24c9c11120ea503143e45bc5c\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/63aab17387b2769a150057bc8f8284d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/63aab17387b2769a150057bc8f8284d0?s=96&d=mm&r=g\",\"caption\":\"J\u00e9r\u00f4me Tassi\"},\"url\":\"https:\/\/www.agilit.law\/en\/author\/jerome\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019 - AGIL'IT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agilit.law\/propriete-intellectuelle\/decisions-propriete-intellectuelle-relevees-jerome-tassi-mars-2019\/","og_locale":"en_US","og_type":"article","og_title":"Les d\u00e9cisions en propri\u00e9t\u00e9 intellectuelle relev\u00e9es par J\u00e9r\u00f4me TASSI en mars 2019 - AGIL'IT","og_description":"  Hasard ou contrefa\u00e7on grossi\u00e8re ? 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