{"id":9314,"date":"2021-03-08T09:54:46","date_gmt":"2021-03-08T08:54:46","guid":{"rendered":"https:\/\/www.agilit.law\/?p=9314"},"modified":"2021-03-08T09:54:46","modified_gmt":"2021-03-08T08:54:46","slug":"slogans-et-marques","status":"publish","type":"post","link":"https:\/\/www.agilit.law\/en\/propriete-intellectuelle\/slogans-et-marques\/","title":{"rendered":"Slogans et marques"},"content":{"rendered":"<p>Les slogans font partie du quotidien des consommateurs et les plus connus sont rattach\u00e9s \u00e0 une marque pr\u00e9cise. Pour autant sont-ils prot\u00e9geables par le droit des marques?<br \/>\n&nbsp;<\/p>\n<p>Bien qu\u2019ils ne soient pas list\u00e9s parmi les signes susceptibles de constituer des marques, le code de la propri\u00e9t\u00e9 intellectuelle pr\u00e9voit que peuvent \u00eatre d\u00e9pos\u00e9s des \u201cmots, assemblages de mots\u201d.<br \/>\n&nbsp;<\/p>\n<p>Les slogans doivent r\u00e9pondre aux m\u00eames exigences que toute autre marque, et notamment .ne pas \u00eatre g\u00e9n\u00e9riques ou descriptifs des produits ou services vis\u00e9s et .poss\u00e9der un caract\u00e8re distinctif propre.<br \/>\n&nbsp;<\/p>\n<p>Selon les directives de l&#8217;INPI, \u00ab\u00a0un slogan peut \u00eatre prot\u00e9g\u00e9 en tant que marque sous r\u00e9serve qu\u2019il ne s\u2019agisse pas d\u2019une simple formule promotionnelle ou publicitaire se contentant de mettre en avant les produits et services qu\u2019il d\u00e9signe\u00a0\u00bb.<br \/>\n&nbsp;<\/p>\n<p>Retrouvez notre infographie sur la protection des slogans avec des exemples de slogans refus\u00e9s ou accept\u00e9s \u00e0 titre de marque en cliquant ici: <a href=\"https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/03\/SLOGAN-pwp.pptx\">Infographie Slogan et marque<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-9317\" src=\"https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/03\/Premiere-page-Slogan-150x150.jpg\" alt=\"\" width=\"216\" height=\"216\" srcset=\"https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/03\/Premiere-page-Slogan-150x150.jpg 150w, https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/03\/Premiere-page-Slogan-300x300.jpg 300w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><br \/>\n&nbsp;<\/p>\n<p>B\u00e9n\u00e9dicte PEYRAT et J\u00e9r\u00f4me TASSI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les slogans font partie du quotidien des consommateurs et les plus connus sont rattach\u00e9s \u00e0 une marque pr\u00e9cise. Pour autant sont-ils prot\u00e9geables par le droit des marques? &nbsp; Bien qu\u2019ils ne soient pas list\u00e9s parmi les signes susceptibles de constituer des marques, le code de la propri\u00e9t\u00e9 intellectuelle pr\u00e9voit que peuvent \u00eatre d\u00e9pos\u00e9s des \u201cmots,&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"coauthors":[116],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slogans et marques - AGIL&#039;IT<\/title>\n<meta name=\"description\" content=\"Retrouvez notre infographie sur la protection des slogans avec des exemples de slogans refus\u00e9s ou accept\u00e9s \u00e0 titre de marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agilit.law\/propriete-intellectuelle\/slogans-et-marques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slogans et marques - AGIL&#039;IT\" \/>\n<meta property=\"og:description\" content=\"Retrouvez notre infographie sur la protection des slogans avec des exemples de slogans refus\u00e9s ou accept\u00e9s \u00e0 titre de marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agilit.law\/propriete-intellectuelle\/slogans-et-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"AGIL&#039;IT\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T08:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agilit.law\/wp-content\/uploads\/2021\/03\/Premiere-page-Slogan-150x150.jpg\" \/>\n<meta name=\"author\" content=\"J\u00e9r\u00f4me Tassi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9r\u00f4me Tassi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/slogans-et-marques\/\",\"url\":\"https:\/\/www.agilit.law\/propriete-intellectuelle\/slogans-et-marques\/\",\"name\":\"Slogans et marques - 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