{"id":11541,"date":"2022-04-06T19:01:32","date_gmt":"2022-04-06T17:01:32","guid":{"rendered":"https:\/\/www.agilit.law\/?p=11541"},"modified":"2022-04-06T19:01:32","modified_gmt":"2022-04-06T17:01:32","slug":"le-reputation-des-personnes-publiques-episode-1-quest-ce-que-le-reputation","status":"publish","type":"post","link":"https:\/\/www.agilit.law\/en\/securite-cybercriminalite\/le-reputation-des-personnes-publiques-episode-1-quest-ce-que-le-reputation\/","title":{"rendered":"L’e-r\u00e9putation des personnes publiques, \u00e9pisode 1 : qu’est-ce que l’e-r\u00e9putation ?"},"content":{"rendered":"

L\u2019e-r\u00e9putation des personnes publiques\u00a0: une s\u00e9rie en plusieurs \u00e9pisodes<\/strong><\/p>\n

Premi\u00e8re partie, \u00e9pisode 1\/5 : qu\u2019est-ce que l\u2019e-r\u00e9putation ?<\/strong><\/p>\n

Deuxi\u00e8me partie \u2013 \u00e0 venir – : comment prot\u00e9ger son e-r\u00e9putation et agir en cas d\u2019atteinte ?<\/strong><\/p>\n

 <\/p>\n

Quel est le point commun entre Emmanuel Macron, \u00c9ric Zemmour et Jean-Luc M\u00e9lenchon ? Certainement pas leur parti politique, mais bien leur pr\u00e9sence sur les r\u00e9seaux sociaux et leur couverture m\u00e9diatique importante sur Internet.<\/strong><\/p>\n

Gr\u00e2ce \u00e0 Internet, les critiques et les scandales fusent. On se souvient de \u00ab\u00a0l\u2019affaire Benjamin Griveaux\u00a0<\/a>\u00bb en f\u00e9vrier 2020, dans laquelle le candidat \u00e0 la mairie de Paris avait \u00e9t\u00e9 contraint de se retirer de la course apr\u00e8s la diffusion d\u2019une vid\u00e9o \u00e0 caract\u00e8re sexuel. Les personnalit\u00e9s publiques peuvent ainsi voir leur carri\u00e8re politique affect\u00e9e par un contenu litigieux rendu public sur internet.<\/strong><\/p>\n

Ces contenus publics sur internet font partie int\u00e9grante de la r\u00e9putation num\u00e9rique<\/strong>, ou e-r\u00e9putation, des personnalit\u00e9s publiques. Elle constitue pour celles-ci un v\u00e9ritable atout pour affirmer leur position, accro\u00eetre leur visibilit\u00e9 et gagner en sympathisants. Mais elle peut \u00e9galement se voir ternir par des contenus qui visent \u00e0 compromettre l\u2019opinion favorablement construite autour de ces personnalit\u00e9s.<\/p>\n

 <\/p>\n

Qu\u2019est-ce que l\u2019e-r\u00e9putation\u00a0?<\/u><\/em><\/strong><\/h3>\n

La Commission nationale de l\u2019informatique et des libert\u00e9s (CNIL) d\u00e9finit <\/strong>l\u2019e-r\u00e9putation<\/strong><\/a> comme l\u2019image d\u2019une personne en ligne<\/strong>. Cette image est entretenue par tout ce qui concerne la personne et qui est diffus\u00e9 sur les r\u00e9seaux sociaux, les blogs ou les plateformes de partage de vid\u00e9os<\/a>, par la personne elle-m\u00eame ou par d\u2019autres.<\/p>\n

Ainsi, \u00e0 travers l\u2019e-r\u00e9putation d\u2019une personne, des informations la concernant sont rendues accessibles par les moteurs de recherches et les r\u00e9seaux sociaux.<\/p>\n

 <\/p>\n

Quel est l\u2019enjeu de l\u2019e-r\u00e9putation\u00a0?<\/u><\/em><\/strong><\/h3>\n

L\u2019e-r\u00e9putation constitue un enjeu majeur<\/strong> pour les personnalit\u00e9s publiques, largement expos\u00e9es sur internet. Elle est le vecteur de leur confiance et de leur cr\u00e9dibilit\u00e9. En d\u2019autres termes, l\u2019e-r\u00e9putation participe \u00e0 la notori\u00e9t\u00e9 num\u00e9rique des personnes publiques.<\/p>\n

En effet, les internautes sont influenc\u00e9s par les premi\u00e8res informations accessibles lors d\u2019une recherche sur Internet<\/strong>. Leur opinion se forgera donc sur les premi\u00e8res publications auxquelles ils acc\u00e9deront.<\/p>\n

Par ailleurs, la rapidit\u00e9 offerte par les r\u00e9seaux favorise la circulation de contenus dits viraux, qui peuvent parfois \u00eatre pr\u00e9judiciables<\/strong>. Tel est le cas de la diffusion sans autorisation d\u2019une photographie par exemple.<\/p>\n

L\u2019e-r\u00e9putation doit se maitriser, car elle peut constituer un v\u00e9ritable atout pour la personne concern\u00e9e, puisqu\u2019elle permet d\u2019avoir le contr\u00f4le de son image et de son identit\u00e9 num\u00e9rique. En ce sens, la loi r\u00e9prime certaines atteintes \u00e0 l\u2019e-r\u00e9putation, par l\u2019interm\u00e9diaire des d\u00e9lits de presse comme la diffamation ou l\u2019injure publique<\/strong>. N\u00e9anmoins, la constitution de ces d\u00e9lits peut se heurter \u00e0 une libert\u00e9 fondamentale\u00a0: la libert\u00e9 d\u2019expression<\/strong>. La loi r\u00e9prime \u00e9galement les atteintes \u00e0 la vie priv\u00e9e et au droit \u00e0 l\u2019image, ainsi que les usurpations d\u2019identit\u00e9.<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

Le\u00a0<\/em>P\u00f4le \u00ab IT & Cybercriminalit\u00e9 \u00bb\u00a0<\/em><\/a>d\u2019<\/em>AGIL\u2019IT<\/em><\/a>\u00a0se tient \u00e0 votre disposition pour vous accompagner en mati\u00e8re d\u2019e-r\u00e9putation et plus largement en cybercriminalit\u00e9 et pour toute question que vous pourriez avoir \u00e0 ce sujet.<\/em><\/p>\n

 <\/p>\n

Par AGIL\u2019IT<\/a> \u2013 P\u00f4le\u00a0<\/a>IT<\/a> & <\/a>Cybercriminalit\u00e9<\/a><\/p>\n

Sylvie JONAS<\/a>, Avocate associ\u00e9e<\/p>\n

Morgane BOURMAULT<\/a>, Avocate<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019e-r\u00e9putation des personnes publiques\u00a0: une s\u00e9rie en plusieurs \u00e9pisodes Premi\u00e8re partie, \u00e9pisode 1\/5 : qu\u2019est-ce que l\u2019e-r\u00e9putation ? Deuxi\u00e8me partie \u2013 \u00e0 venir – : comment prot\u00e9ger son e-r\u00e9putation et agir en cas d\u2019atteinte ?   Quel est le point commun entre Emmanuel Macron, \u00c9ric Zemmour et Jean-Luc M\u00e9lenchon ? Certainement pas leur parti politique,…<\/p>\n","protected":false},"author":13,"featured_media":11544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,73],"tags":[],"coauthors":[99],"yoast_head":"\nL'e-r\u00e9putation des personnes publiques, \u00e9pisode 1 : qu'est-ce que l'e-r\u00e9putation ? - AGIL'IT<\/title>\n<meta name=\"description\" content=\"Les contenus publics sur internet font partie int\u00e9grante de la r\u00e9putation num\u00e9rique, ou e-r\u00e9putation, des personnalit\u00e9s publiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agilit.law\/securite-cybercriminalite\/le-reputation-des-personnes-publiques-episode-1-quest-ce-que-le-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'e-r\u00e9putation des personnes publiques, \u00e9pisode 1 : qu'est-ce que l'e-r\u00e9putation ? 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